BEAUTY PIE products are produced to our unique specifications (a combination of packaging and product). Our Typical Prices are what you would typically pay at a retailer (online or offline) for a luxury product of similar quality, efficacy and size/weight.
Our Typical Price is also the price we charge to customers who shop at BEAUTY PIE without a membership. To ensure our Typical Prices are current and correct, we look at the formulations, ingredients, packaging, uses, claims and product sizes of our luxury and premium beauty competitors, and check their pricing at a variety of well-known online and offline retailers. We also account for taxes and delivery charges. We repeat this benchmarking exercise for every one of our products at regular intervals.
Lastly, there is a formula used by the ‘old’ beauty industry, where the mark-up on the Cost of Goods goal (final finished cost of the product) can be eye-watering. It’s all about what they can convince a customer to pay. We think that customers deserve a lot better than that. It’s why we started BEAUTY PIE.